Rebranding and web design project for VERUM ASESORES, a firm specialized in financial, legal, labor, and asset management consulting. The project involved redefining the brand’s strategic foundations, including its positioning, mission, and values, to better reflect its expertise and personalized approach.

The visual identity was refreshed through a new color palette, typography system, and iconography, conveying professionalism, clarity, and trust. In parallel, the website was completely redesigned to improve user experience, content hierarchy, and SEO performance, aligning digital presence with the renewed brand identity.