In this project, we created a visual identity proposal for Avokiri, an avocado-selling company. It is a family-owned business dedicated to the traditional cultivation of avocados in Picassent, Valencia. Their product is high quality, aimed at an audience that values natural, healthy, and authentic goods. To reflect the personal tastes of the company’s owner, I chose to use a Japanese aesthetic and a nod to the Zelda video game.