Branding project for FULLETES, a nursery school for children aged 0 to 3 based in Valencia, Spain. The project involved defining the brand concept and positioning, inspired by nature and early growth. I developed the visual identity system — including logo design, color palette, typography, and illustration style — to convey warmth, playfulness, and trust. In addition, I worked on the tone of voice, key messaging, and initial applications for digital and print materials such as the school’s website, signage, and stationery.