Comprehensive rebranding project for MAIA SHOP, a company specialized in high-quality artificial plants. The work included updating the brand book, defining brand pillars, target audience, and verbal expressions, as well as developing the visual identity (typography, color palette, iconography). In addition, I contributed to the creation of content for social media and e-commerce, the production and editing of photography and video, and the design of applications for packaging, B2B catalog, and digital materials.